Data-Driven Strategy and Media Intelligence
Marana Media is the data-driven strategy and media intelligence arm of the Group. Its teams come from newsrooms, analytics environments and campaign operations where decisions depend on accurate, timely interpretation of complex information flows.
Working across digital, print, broadcast and social ecosystems, Marana Media tracks how narratives form, spread and evolve. It analyses audience behaviour, message performance and information dynamics, translating complexity into actionable insight for institutions, brands and public bodies.
The team designs multilingual workflows drawing on open-source intelligence, media archives, structured datasets and field reporting. It builds dashboards, briefs and reporting systems that support reputational strategy, public communication planning, campaign impact measurement, crisis preparedness and long-term narrative positioning.
By combining editorial judgement with data and AI-assisted analysis, Marana Media enables clients to move from reactive communication to evidence-led strategy, aligning messaging with audience response, policy context and market realities across Bangladesh and international markets.